It’s on the radio frequently. It’s got almost 6 million views on YouTube. And to top that off, Taylor Swift’s latest single “We are never ever getting back together” its sold 623,000 digital copies in its first week (read more here). That number beats out Ke$ha’s for copies sold in the first week by a single artist and barely misses Flo-Rida’s “Right Round,” which hit 636,000 in its first week.
Sure, the song isn’t anything overly remarkable and the lyrics are a little predictable and tedious… but damn the song is catchy! She sings about the sorrow of a relationship gone wrong, which almost everyone can relate to, making it destined for greatness on the music charts. The most interesting part is the fact that her album doesn’t even get released until October 22nd, but it’s receiving hype beyond anyone’s expectations.
Taylor Swift frequently finds inspiration for her songs in failed relationships or being the unnoticed lover of another person (think “You Belong With Me”). She may not be the greatest lyricist or vocalist of this day and age, but she sure knows what works and how to capitalize on it. It’s only a matter of time before every group of women considers “We are never ever getting back together” to beÂ their song. I can already see the song coming on at a bar, all the guys there being abandoned by the women they came with or met there, and all the ladies screaming the lyrics at the top of their lungs out of some mixture of excitement and happiness. Listen to the song below.
All in all, I can say good job Ms. Swift. It appears as though you have once again found a way to make your music relevant after a sabbatical away from the music scene. Just don’t start proclaiming yourself the “voice of a generation” any time soon, because there is still work to be done.
Until next time…