Swift Scores Sales Record… Again.

THE FACTS:

On December 13, MTV premiered the “I Knew You Were Trouble” music video on MTV First: Taylor Swift at 4:40 pm ET. Soon after, the video showed up on Taylor Swift VEVO as the third single off her new album, “RED”. The album sold 1.2 million copies in its first week, which means Swift has claims to the biggest sales week in a decade. To top it off, 416,000 copies of “I Knew You Were Trouble” sold in its first week, making it Swift’s second largest first week in singles sales– right behind “We are Never Ever Getting Back Together.” (Remember that?)

iTunes has named RED the Best Country Album of 2012, and music critics have acclaimed this single as being a statement of Swift’s versatility as an artist.

MY TAKE:

She’s officially lost it. I’ve never been the biggest Swift fan, but even I’m disappointed. This song can’t be called country music—not by a long shot. I don’t know what it is, but it’s not even pop country. Some are saying she’s gone full-on pop with this one. The closest thing I can compare this atrocity to is an Avril Lavigne throwback, with the added element of dubstep. (Yes, dubstep.) Apparently music critics think this means that she is “versatile.” I think she’s just confused. Taylor Swift is good at whining– I mean, singing– about boys with a banjo in the background, so that’s what she should stick to. Best I can figure, she broke the sales record because people were curious, or maybe hopeful after her last huge success back in August.

To Swift’s credit, the first two minutes of the video are actually fine– excellent, even. The voice-over (with the background chordal music track) is the only aspect of the video that gives it any depth or substance whatsoever. As soon as she starts singing, it’s a downward spiral. The rest of the video itself is just one long, fragmented make-out session, and the song is absolute rubbish. If she could make a career out of standing around doing monologues, she’d be fine. Don’t get me wrong– she seems like a charming human being. And up until now, her songs have always hit home for a lot of people. But WHY is she trying to burst out of the comfy little niche she’s made for herself in the music industry? Bad Taylor!

If you’re eager to waste four minutes of your life, watching “I Knew You Were Trouble” (increasingly becoming better known as “Taylor Swift Meets Dubstep”) all the way through is a great way to do it.

Until next time…

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